As quick-delivery grocery apps grow in India fuelled by cheap labour, mom-and-pop stores struggle to compete

AVAILABILITY OF CHEAP LABOUR

Every journey Mukesh makes within his own time increases his chances of getting his next gig thanks to the game, which tracks and scores his performance.

Each delivery earns Mukesh between 20 rupees ( US$ 0.25 ) and 70 rupees. In a normal 10-hour time he can produce over 20 sales, earning an average of US$ 10, just enough to get by.

One of the factors that makes these so-called “last moment” food apps practical in India is the simple availability of cheap labor.

Another software that offer related services include Zomato’s Blinkit and Zepto in addition to Swiggy, which is supported by Japan’s Softbank.

It is great company. Swiggy, for instance, is planning an initial public offering ( IPO ).

Quick business accounts for almost half of India’s net grocery market, according to global investment bank Goldman Sachs, or US$ 5 billion. It anticipates that the fast-delivery category will account for 70 % of the US$ 60 billion website food market by 2030.

Many urbanites today rely on apps for the majority of their purchasing, with some choosing to pay a small shipping cost for a box of milk or a bar of soap.

” We receive some discounts when we place orders on Blinkit or any other website purchasing game.” It’s simple. We do n’t visit the shops anymore”, said one shopper.