Looking at the artisans, he was filled with admiration – and perhaps envy – of the honest, unpressured way of life. “They work with their hands, and while they are weaving, they are chatting with their friends, making jokes. They have very strong social connections, having lived in the villages for generations. I feel that nowadays working in the city, we have a lot of anxiety. I am sure they have a lower stress level [than city folks]. That gave me a different perspective on how to live.”
The Ndare collection is a highlight at the AlvinT Gallery that opened in October this year. It is located in the newly established Indonesian Design District (IDD) in North Jakarta. The physical space is a milestone for Tjitrowirjo, who is excited to create a sensory spatial environment that offers visitors a more in-depth way of understanding their own cultural identity and values through design.
“The approximately eight-hectare, open-air space opened by a private developer comprises over 50 furniture, art and decor shops. It will have cafes, restaurants and bars, and it’s the first of its kind in Indonesia – something like the Design District in Miami. We positioned our shop as a gallery because we don’t just want to sell furniture; we want to try and sell the experience and push ideas that we believe in,” said Tjitrowirjo.