FIGHTING FOR THE SAME CUSTOMERS
However, more website problems are becoming more frequent, with some claiming that Mixue is transferring operating threats to small business owners.
By then, Mixue’s locations are scattered throughout China. One city can have several shops, some just 200 meters away from one another, and  ,  , some of which are only 200 meters from one another, competing for the same clients in small towns. According to the most recent statistics, the average daily gross merchandise value per business decreased by 5 % in the first nine weeks of 2024, 184 rmb. There is already a hint of cannibalization in the company’s finances.
In its company contracts, Mixue doesn’t require new locations to maintain a maximum distance from existing ones. For owners, it is becoming extremely difficult and financially anxious.
Each store you anticipate receiving 367 orders per day on average, or every two minutes on 12-hour days. Operators, however, dare hardly to slack off. According to local media, it may take some stores two to three years to crack yet, significantly higher than what some business people suggested.
People are just disgruntled online, and Mixue is opening sources a lot faster than it closes them.
However, small businesses have no power and no power in a poor economy, and the system holds all the cards. However, Mixue’s victory in the capital market only serves to worsen an already-extended economy, which implies the start of the burnout that will eventually follow.  ,