She views her entry into the fashion industry as innovative. I learned my skills from structure manufacturers, artisans, and business professionals through hands-on experience. Through ongoing research and testing, I have over the years expanded my knowledge of how to create clothing, what elements, and silhouettes. Although I may not be able to carry out every design, Anaabu’s visual is built on my eyesight, which aims to achieve a balance between efficiency, comfort, and storytelling through garment design,” she explained.
Her aversion to matronly and huge styles influenced Anaabu’s designs. I prefer deconstructed, flimsy statement pieces with a special yet easy appearance. This individual taste has undoubtedly had an impact on the brand’s personality.
MODERNIZING HERITAGE EARTH
Over time, our clientele has grown. Anaabu initially attracted a subset of consumers looking for simple, gender-neutral clothing. We discovered a wider audience who shared our delayed fashion and story idea as the model matured. Additionally, we’ve expanded our scope to include more in-depth historical stories, according to Ana Abu.
Along the way, she had purposefully included elements from traditional Asian traditions use into the company’s colorful collections. We see history as a foundation on which to build rather than as a constraint, she said.
These choices feature shapes based on historical items like the baju kurung, kebaya, baju Melayu, and additional items that have been reimagined in a way that feels current. Anaabu also offers a range of timeless pieces called Essence that emphasizes use that embodies the same quiet beauty and functionality as these unique collections.