SHANGHAI: China’s market regulator on Tuesday (Aug 16) published draft rules to govern the sales and marketing of “mystery boxes”, where consumers do not know which toy figurine they will get until they open the box.
The regulator aims to bring order to a market which has become a big trend in recent years and seen buying frenzies.
The State Administration for Market Regulation (SAMR) said in a statement that sellers of mystery boxes should not excessively price their wares, and to set up mechanisms that would encourage buyers to “rationally” purchase such boxes.