Google turns to potato chips to promote Pixel 7 phones in Japan

Google turns to potato chips to promote Pixel 7 phones in Japan

Alphabet Inc’s Search engines is bringing back again its Original Chips snack within Japan, offering flavoured potato chips branded with all the company’s name to advertise its upcoming smartphone release.

Google launched the first edition of the campaign this past year to publicise its Tensor processor – the first of its type designed in-house as well as the product of 4 years of development.

The snacks were an immediate hit, which year’s reprise offers 2, 000 individuals the chance to grab a bag via a lottery. A choice of Snow Cheese, Hazel Onion, Salty Lemon or Obsidian Pepper flavours decorative mirrors the colour options from the Pixel 7 devices.

Google seeks to showcase some of the potential of the world’s most popular mobile operating-system through the flagship Android handsets, powered by company’s second generation of Tensor chips.

The Mountain View, California-based firm has been engaged in developing its own-brand mobile phones for over a decade, dating back to its series of Nexus handsets that were produced in partnership along with major phone makers.

With the Pixel line, which first introduced in 2016, Google took on the full set of design, assembly and distribution associated with handsets, bringing this in line with Apple Inc.

Despite great marketing efforts for example sponsoring the NBA playoffs in the US, the particular Pixel has never damaged out of its specialized niche status and continues to be a small player.

Outside the US, the unit has found most success in Japan, exactly where Google is specifically launching its Primary Chips, despite apparent demand elsewhere around the world. – Bloomberg