Her sense of purpose grew as her abilities grew. She began studying pattern making, draping, and garment construction, going through YouTube tutorials, ripping off failed projects to save fabric, and improving methods that would eventually define Rock Daisy’s visual.
By the time she relocated up to Singapore in 2022, she was certain that it would be the case. ” I had financial organization skills before I had the specialized skills. I had to start if I wanted to do this and make something real.
THE ORIGIN OF” LOW-IMPACT” FASHION
From the beginning, Liou’s goal for Rock Daisy was simple: low-impact, small-scale, and made of natural elements. However, how does a small, independent product truly uphold these values in an economy where sustainability is frequently more about marketing than actions?
For Liou, the process begins with procurement. When I attempted to ask cotton suppliers where their cloth was from, they weren’t also provide me with an answer, she said. When a large supplier orders a lot of units, transparency is the only thing you can get.
Tencel, a model of lyocell material made from wood pulp, was ultimately chosen by the designer. She explained that “it has provenance throughout the entire supply chain.” You are completely knowledgeable about the processes and substances used in the production of trees, and I can have by that.
Beyond the material decisions, Rock Daisy items are built to last. Just a few of the unknown details that elevate each element are bias-bound interiors, flat-felled and European seams, and building techniques that double labor time but increase the lifespan of garments.
” It would be simple to cut sides,” Liou said. ” Tencel charges almost ten times more than nylon. Due to the methods I insist on using, sewing a single item takes half a day. However, that’s the price of producing appropriately.”
Competing in Singapore’s price-sensitive market is challenging because Rock Daisy’s pieces range from S$ 75 to S$ 185 ( US$ 56 to US$ 139 ). People may speak about conservation all morning, but sometimes they just want to know how to type it, she said. ” And that’s fine. That’s a win if they love it and ending up purchasing things better for their attire without even realizing it.
Despite this, Liou’s openness about informed intake is refreshing. As a fashion designer, it’s a little disingenuous to say that purchasing morally and sustainably produced items isn’t going to solve the climate crisis we’re currently in. Making more conscious payments is a good place to start, but real change also requires changing our behavior.
STRENGTH VS SOFTNESS
Rock Daisy, a paradox of contrasts based on a tenacious daisy Liou encountered in the Alps, is named after the tenacious wildflower Liou, which represents femininity and strength. Every layout incorporates this perfect balancing of masculine and feminine, as well as between the two.
Liou remarked,” I adore oversized shapes. There is strength in garments that suggest more than show. It’s about masculine shapes and romantic details being balanced with strength and softness.